Sports Management

About The Program

An Associate of Applied Science in Sports Management offers students the opportunity to learn how to utilize business skills in the sports industry. The sports industry is a significant growth industry and career opportunities abound in areas like professional sports, amateur sports, consumer products, athletic and performance apparel/equipment companies, youth sports, government sponsored recreation facilities, coaching, and athletic administration. Students learn the fundamentals of how professional clubs oversee their business, the components of event management, finance and budget strategies, marketing, and initiating promotional campaigns. Students also explore issues in media sports coverage and principles of ethics and law in business.

Paying for College

Northark is affordable! We offer nearly $500,000 annually through institutional and foundation scholarships in addition to federal and state aid. See our scholarships and other financial aid programs.

Learning Outcomes

• Describe sport governance, athlete health and safety laws
• Apply directing, organizing, and budgeting skills related to recreational events
• Apply industry-specific technological tools and operating procedures for sport and recreation
• Apply business functions and systems related to the sports and recreation industry
• Demonstrate fundamental knowledge and application of business concepts with emphasis on the sports management industry
• Identify and research a specific academic/career area of sports business management to focus their futures
• Analyze current issues in sports business management, evaluate evidence and construct a written report, and deliver an oral presentation detailing the outcomes of the analysis
• Develop a career plan to secure an appropriate, entry-level position relevant to their study or be eligible for bachelor-level study
• Illustrate effective utilization of technology solutions relevant to employers
• Prepare for a career in sports management by practicing fundamental management theories and techniques.
• Analyze sports promotion, advertising, and marketing through textbook study, field trips, guest speakers, and team projects.
• Recognize the historical, cultural, and sociological factors underlying the evolution of organized sports in the United States and other parts of the world.
• Apply general sports management principles and techniques in real-world settings through simulations and projects related to event planning, promotion, staffing, scheduling, and hosting.