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Sports Management
AAS = Associate of Applied Science | 2 years

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Sports Management AAS = Associate of Applied Science | 2 years
(new program not yet accredited by ACBSP)

Turn your passion for sports into a career with the Associate of Applied Science degree in Sports Management at UA Northark. This hands-on program prepares students for careers in sports administration, athletic operations, recreation management, fitness facilities, event planning, and sports marketing. The sports industry is a significant growth industry and career opportunities abound in areas like professional sports, amateur sports, consumer products, athletic and performance apparel/equipment companies, youth sports, government sponsored recreation facilities, coaching, and athletic administration. Students learn the fundamentals of how professional clubs oversee their business, the components of event management, finance and budget strategies, marketing, and initiating promotional campaigns. Students also explore issues in media sports coverage and principles of ethics and law in business.
Offered On Campus
Offered Online
Related Programs

Courses You Will Take

Transfer or Stackable Options

This degree is designed to get students into a career upon graduation.

Learning Outcomes

  • Describe sport governance, athlete health and safety laws
  • Apply directing, organizing, and budgeting skills related to recreational events
  • Apply industry-specific technological tools and operating procedures for sport and recreation
  • Apply business functions and systems related to the sports and recreation industry
  • Demonstrate fundamental knowledge and application of business concepts with emphasis on the sports management industry
  • Identify and research a specific academic/career area of sports business management to focus their futures
  • Analyze current issues in sports business management, evaluate evidence and construct a written report, and deliver an oral presentation detailing the outcomes of the analysis
  • Develop a career plan to secure an appropriate, entry-level position relevant to their study or be eligible for bachelor-level study
  • Illustrate effective utilization of technology solutions relevant to employers
  • Prepare for a career in sports management by practicing fundamental management theories and techniques
  • Analyze sports promotion, advertising, and marketing through textbook study, field trips, guest speakers, and team projects
  • Recognize the historical, cultural, and sociological factors underlying the evolution of organized sports in the United States and other parts of the world
  • Apply general sports management principles and techniques in real-world settings through simulations and projects related to event planning, promotion, staffing, scheduling, and hosting
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